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Relativity Textiles manufactures hand screen printed wallpaper in Chicago. We are inspired by the history of global textiles and want to make a lasting impact by giving back to organizations with a social reach.

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3323 W. Diversey Ave.
Studio #14
Chicago, IL 60647

Email : [email protected]
Phone: +1 (872) 228-6596

Chefchaouen: A Beautiful Blue City

An enticing stop on the Morocco trip our founder Erin leads each year, Chefchaouen is a wonderful place for some much needed R&R




In the northernmost tip of the Kingdom of Morocco is a dreamscape of a city called Chefchaouen. Located in the Rif mountains, Chefchaouen is a humbly sized city in comparison to other major tourist destinations like Marrakesh and Fes. With no airport of it’s own to get there you’ll have to travel by bus, taxi, or car through the picturesque countryside.






Founded in 1471 as a Moorish fortress against Spain, Chefchaouen over the centuries became an amalgam of exiles and refugees. Particularly important is the history of the Jewish population that settled in Chefchaouen because they are attributed to being a major reason for the famous blue color of the city.

The Jewish relationship to the color blue is nuanced and personal but the general idea is that blue symbolizes the divine and in some significant way, the people use it in their lives to remind themselves of both the power and presence of God.

It is also often said that painting the city blue is also a great deterrent for bugs as well as having the ability to keep the city cooler in the warmer months.


Images by Carolina Mariana, a lovely photographer who came on the Morocco the trip with us


A mountainous cobble stoned city, Chefchaouen is practically car free, inviting the visitor to wander around and take in the calming atmosphere of the fresh mountain air, and spring water without the intense hustle and bustle of other major cities in Morocco.










These incredible blues inspired Erin to create a tribute Chefchaouen blue colorway for our Arabian Nights wallpaper. Check it out in the Shop section of our website!







The medina of Chefchaouen is a shopping experience for the traveler wanting to peacefully peruse rather than get their blood pumping through a bombardment of bartering and an excess of stimuli.



A wondrous place full of silver jewelry, pots and tiles made of clay, and textiles including blankets and rugs made in the style of the Rif region — the Chefchaouen medina is a calming place for Erin to source globally inspired textiles and goods for Relativity. 





Take it all in with a cup of sweet mint tea, which the locals gather over daily to have lively discussions and digest the delicious cuisine


Let your troubles float away in this sea of blue, join our Morocco trip!

Inquire at [email protected]






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